On June 11, 2009, CCTV news broadcasting a piece of new: Guangbo Group's environment-friendly stationery which is made of stone paper has become new favorites of
In the crisis, law of market "confidence is more valuable than the gold". This is without doubt a model of light industry. It has brought a power to the whole stationery industry. While this power is from Guangbo Group's proposing.
In Guangbo Group's President Wang Liping's eyes, excellent enterprise should be good at seeking development strategy in the changeable market economy. The crisis was a strike for Guangbo stationery which over 70% depends on exports. However, it also brought the opportunity to Guangbo for its new products with own brand and independent intellectual property right being cultivated for many years. On one hand, Guangbo seek commercial way of living in the big competition time. On the other hand, create a kind of unique and favourable opportunity proposition.
Who's good at proposing will win. For the ubiquitous change, innovation is an enterprise's persistent driving force.
On June 16, in the lecture hall of Guangbo new office building. Wang Liping discussed private enterprise opportunity in the crisis with Long Yongtu and hundreds of
In fact, with 18-year's developing history, Guangbo has been developing rapidly from constant changing industry innovation. Opportunities are always be prepared to those who are prepared. From the premier color printing packaging to light industry stationery, then to diverse development like new materials , electronic and financial investment, Guangbo used multiple changing elements like cooperation, transformation and restructuring, achieving Guangbo's development.
Seizing the right moment brings up “
Hidden behind the smile is also from Guangbo Group's ability of seizing the right moment. In the eyes of many people, when the terrible financial crisis broke out, Wang Liping, being good at seeking situation, thought, this was the best opportunity for Guangbo. Regarding American markets, the company came up with a plan. Through positive seek, unite American famous stationery design marketing company K·GLby marriage. Through partnership, require its design team specifically tailor-made for Guangbo to develop new products suitable for foreign markets.
Capture the advantage of talent resources, by taking direct advantage of "brain trust" to let products adapt to local conditions. After seeing the samples, Staples, large stationery buyer, immediately placed an order for the new products "stone paper " books worthy 0.2 million dollars.
Steven's smile is the epitome of Guangbo confidence. Through establishing R&D center in Europe and
In the winter of facing crisis, Guangbo positively coped with, put forward over wintering three theories in dealing with the crisis. That is, inspire confidence with winter sunshine theory, promote enterprise competitiveness with grassroots innovation theory, win the initiative with clenching fist attacking theory, let enterprise develop in spite of negative factors.
Wang Liping said, financial crisis must cause
borrowing strength, develop independent brand
How to break out of made-in-China, highlight brand charm in the post-crisis era, which let many Chinese manufacturers expect and frustrate. Believe in the power of brands. This slogan also became 2009 CCTV's hot words.